How to Target Talent Efficiently with Customized Email

How to Target Talent Efficiently with Customized schmelzglasHow to Target Talent Efficiently with Customized EmailHow to Target Talent Efficiently with Customized EmailByJohn Rossheim Whether or not high-demand professionals are actively job searching, theyre reachable in many ways, including schmelzglas if you can cut through inbox clutter.Companies that create a custom recruiting campaign with a sequence of targeted emails are gaining an edge in the ever escalating competition to recruit top talent. Heres how to target talent as part of your staffing outreachAs talent gets tighter, technology matters mora. The more robust economy of the mid-2010s has added a degree of difficulty to the numbers game that recruiters must play.Were now in a market where it feels like there are lots fewer qualified candidates than open positions, says Andy Fercu, Product Manager, Talent kundenpflege. Part of the solution is technology that eases the matching process for both talent and recruiters.For recruiting efficiency, targeted email campaigns. Email remains a powerful tool for push communications to qualified candidates, most of whom already have good jobs. Email recruitment campaigns are the fastest way to get the message from one to many, says Darren McDougal, managing director at Next Level Marketing Communications, which specializes in the recruitment industry.We see multiple purposes for our email campaigns, including recruitment branding, attracting candidates and helping employers win over the best and brightest.Tools should analyze both qualifications and candidate interest. To reach likely candidates efficiently, email recruiting solutions must integrate capabilities.There are tools that help recruiters find people who are qualified, and there are tools to gather those who are interested, but not much to accomplish both, which is what Talent CRM aims to do, says Fercu.The craft of the click-worthy pitch. The wording of a recruiting message matters as much as the te chnology that conveys it.With a tool to report click rates, you can find out how a particular message is resonating with candidates, says Fercu. The industry average is a 2 or 3 percent click rate, but recruiters with the best subject lines and messages reach 25 percent. Knowing how to write a successful email campaignmake a huge difference.Customized follow-up keeps candidates on the hook. As inbox clutter only worsens, well-timed, helpful follow-up emails become even more important.You can create a campaign in five minutes and the system goes out and does the rest, says Fercu. It messages people and can add more people to the distribution list each day. Then you can indicate your preferences for follow-ups cued to whether a person has shown interest or not. Once youve created the campaign, a candidate can reply to the message, or call, or click a link to apply for the job.Sustained, intelligent candidate contact. With drip marketing, its important to use advanced techniques such a s logic, branching and business intelligence to maximize the effectiveness of a campaign, according to McDougal.We look at how many people open the message and who actually applies for the job. We do heat mapping for where in the country the message is the most effective, and we do lead scoring.Email data enables recruiters to prioritize. A sophisticated email campaign also helps recruiters organize their workflow more efficiently. We track page clicks per user, so recruiters can prioritize the people who have looked at the most pages on a career site, says McDougal.Having prioritized and automated upstream prospecting, recruiters find more time for one-to-one time with hot candidates, whether its by engaging them in phone interviewsor face to face interviews.Email campaigns can keep drive lots of traffic with little effort. One-to-many communications are also an effective means of keeping the talent pipeline well-populated.Its a great idea to use a campaign as a gateway for candida tes to go over to the application tracking system and learn more, says Paul MacGillivray, a client trainer at Monster.Custom email campaigns are good for driving candidates to a companys career site and for building your pipeline, say by driving talent to your companys talent communities.Yes, email still matters. In this age of 24/7 texting and social media, some recruiters might wonder whether email still has the power to capture candidates, especially Millennials. Fear not an email can still carry weight if it is well-aimed, well-timed and well-crafted.Email is at least as important as it was five years ago, says McDougal.Email is still important professionally, even to the youngest workers, says Fercu. Our own interns told us that its creepy to receive a text from an unknown recruiter.Proactively connect with top talent via direct messaging withTalent CRM

Mindset of a champion How LeBron James Stephen Curry prepare to win

Mindset of a champion How LeBron James Stephen Curry prepare to winMindset of a champion How LeBron James Stephen Curry prepare to winAs the Cleveland Cavaliers take on the Golden State Warriorstonight during the NBA Finals, we got to thinking about what makes champions different.Sure, we know about the superstitions we all have them. Do you count your lucky stars thenight before a final presentation at work? Wear your favorite underwear? Or eat your favorite breakfast the morning of in an effort to send good energy your way?Star athletes are just like us, but a little less superstitious. They relyon certain rituals to psych themselves out before competing. Here are some of the practices theyengage in to perform their best.LeBron James eats well and exercisesIf you dont have your health, you cant perform at peak level. Many of us forget that during our sad desk lunches, but nutrition is key to us as well as champions who are paid to win games with their athletic prowess. The Clevel and Cavaliers player told Business Insider what he eats before heading onto the court in a 2016 bewerbungsinterview.Before competition for me would be like a chicken breast and maybe a little pasta. The carbs help because youre going out and playing a lot of minutes. But a salad and some veggies will have me perfectly fine. And before the game I might have a protein shake and some fruit, and Ill be ready to go, James told the publication.He also said that he works out five times each week - exercising at home at times- or takes classes like VersaClimber, spinning and pilates. During the season, he usually exercises every day of the week because the weekend is also a time for games.Stephen Curry bonds with his familyJames and Curry will face off tonight, so watch for his pregame ritual of connecting with his wife and his young daughter Riley, who is his lucky charm. This connects him to something deeper than the game and grounds him, he has said.Golden States Curry and his wife Ayesh a did a video interview with Parents magazine where they talked about the role of their matching tattoosduring their pregame ritual.I have to show it. This signifies that the past is behind us and the future is in front of us, so we stay in the middle, in the moment. I smack my tattoo and she does the same, he said.Its a reminder for him to have fun. I never want him to forget that, she added.Its also worth noting thatCurry has two young daughters- Riley, his firstborn, has become famousfor her press conference appearances. One Twitter user recently posted a GIF of her with the player at a past press one.https//twitter.com/WhitehouseShel/status/865263512179933185Thats a technique anyone can borrow when youre feeling like work is dominating your life, or youre under stress, connect with a friend or family member.Dwayne Wade listens to his favorite musicA few days ago, Twitter user seemed to mock the Chicago Bulls players outfit on the social media platform, and Wade fired off a resp onse yesterday showing that he has relied on country music before to get in the right state of mind before a game.Even if youre not Dwayne Wade, it helps to listen to music to psych yourself up. Here are our 5 tips to creating the perfect playlist for work.Michael Jordan listens to his breath to calm downABC News reported that for good luck, basketball legend Michael Jordan wore shorts from his college basketball career at the University of North Carolina under his Chicago Bulls uniform. This superstition also came up in a study by the University of Cologne, as mentioned in the article.But Jordan was also known for how much he vigorouslypracticed.ABC News reported in 2016 that Jordan- in addition to Shaquille O Neal and Kobe Bryant- had all worked with meditation teacher George Mumford, who the publication interviewed during a livestream podcast show called 10% Happier.He has taught the Chicago Bulls and was working with the New York Knicks at the time of the articles publication.He has instructed players about his one breath, one mind technique, to make thembreathe in unison.You start talking to them about how the mind-body interacts, you start talking to them about how you can slow time down when you create space between stimulus and response then three seconds is an eternity, Mumford said.Tom Brady repeatedly faces tough situations on purposeThe New England Patriots player is known for having a very healthy dietto keep him in shape for football games.But it looks like he also expects a lot from his teammates, and trains them hard.Kevin Clark spoke to fellow Patriots player Brandon LaFell for a 2016 article for The Wall Street Journal. He described Tom Bradys way of succeeding by having his team test out the hardest moments hes likely to face.LaFell said that before 1 p.m. games on Sunday, Brady holds his throwing sessions with receivers at the exact spot on the field where the sun will be in the receivers eyes when they look back for the ball- and intention ally throws it to a spot that forces them to look into the sun so their eyes are used to locating the ball in such situations come game time, Clark wrote.Roger Federer listens to his bodyPierre Paganini, Roger Federers trainer, told ESPN in 2015 about how good the athlete was at paying attention to how he feels physically.Roger is very strong at listening to his body and then telling his coaches and those around him, including me, how he feelsIve never known another player who has been so able to tell you exactly how he feels. And thats very important for being able to anticipate any possible injuries. That helps me so much that Roger gives me that information and that we can anticipate a lot. Theres a lot of talking, and saying the right things at the right moments, and Roger is unbelievable at that.In December 2016, Federer tweeted a Periscope video of one of his practice sessions.This can work for anyone even if youre not a sports star, listen to your body. It will tell you where youre keeping tension, what your true mood is, and how you can calm down. Meditation, by focusing your attention on your breath, is a strong start. Once you know what your body is telling you, you can face problems head-on.Developing meaningfulhabits that help get you ready for a big day at work could a key to success in the office.

5 seemingly innocent mistakes that can ruin your reputation at work

5 seemingly innocent mistakes that can ruin your reputation at work5 seemingly innocent mistakes that can ruin your reputation at workLooking to grow in yourcareer? (Of course, you are.) We know youre putting your best foot forward each day, taking on extra work, asking for help, and being communicative - but make sure youre not undermining all your hard work with silly, preventable slip-ups.Communication expertStacey Hankeclued us in on the seemingly innocent mistakes that might ruin your rep or cost youa job. Scroll down for her top tips.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and mora1. Misbehaving in meetingsNo matter if your day is back-to-back conferences or you just connect with colleagues occasionally, good meeting etiquette can make or break your reputation, Hanke says. The most common meeting mistakes she sees? Being late, interrupting other participants, and getting too far off trac k.Do whatever you can to avoid running late, because it can negatively impact the perceptions others have of you, Hanke advises. If you are late, enter the meeting with grace. Always allow people to finish talking before you speak, and plan ahead to make sure youre prepared for the conversation. The more you plan, the more control you have.2. Texting troublesTheres nothing wrong with texting professionally. In fact, it can be an efficient way to communicate when youre headed to a meeting, to exchange contact info after an event, or quickly catch up with your teammates. But Hanke warns that spelling mistakes, oversharing, or texting when you should be focused on whats happening can reflect poorly on you.Ready to rescue your reputation? Double check your spelling and keep it short - no more than two sentences, Hanke says. Pay attention too. No matter how effective you think you are when it comes to talking and texting at the same time, sending messages during a meeting or conversatio n is rude. Trying to hide it wont fool anyone3. Keeping your head downThis is another phone no-no Dont wander around your office space with your head buried. Dont walk and talk or text weve all seen the funny videos of people who walk into objects because they were paying more attention to their phone, Hanke reminds. Your coworkers dont want to be your next victim.Keeping your eyes up brings additional benefits as well - you can easily establish eye contact and connect with your coworkers. Its easier to build positive influence by saying hello, Hanke says.4. Forgetting your workplace mannersSomeone is always watching in work environments it could be a camera overhead or a person sitting nearby, Hanke says. All you need to do is stay present and connected.Keep things positive and make your work environment work for you by keeping things professional. Check your baggage at the door and ditch the gossip behave in ways youd be publicly proud of in private. Your office isnt the place to plek your teeth or nose your car isnt a place to do your makeup. Handle your personal matters before you get to work, or head to the restroom if you have to. Work to have strong posture and a confident stride, she said. It all matters5. Losing sight of your personal lifeWorking around the clock might seem like its a great way to show youre dedicated, but this unhealthy approach can totally backfire. To avoid earning a reputation as a person who doesnt have boundaries, Hanke advises avoiding after-hours work. When you respond to messages after hours, you communicate that youre always available, she notes.If you manage others, boundaries become even more important. Try to save your communication for others for the next day so your employees have time to decompress without worry or fear, Hanke adds. We agree Showing respect will help earn the reputation youre looking for.How do you fix mistakes or a badeanstalt reputation? Let us know on TwitterBritandCoThis article first appeared on Brit + Co.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people5 seemingly innocent mistakes that can ruin your reputation at workLooking to grow in yourcareer? (Of course, you are.) We know youre putting your best foot forward each day, taking on extra work, asking for help, and being communicative - but make sure youre not undermining all your hard work with silly, preventable slip-ups.Communication expertStacey Hankeclued us in on the seemingly innocent mistakes that might ruin your rep or cost youa job. Scroll down for her top tips.1. Misbehaving in meetingsNo matter if your day is back-to-back conferences or you just connect with colleagues occasionally, good meeting etiquette can make or b reak your reputation, Hanke says. The most common meeting mistakes she sees? Being late, interrupting other participants, and getting too far off track.Do whatever you can to avoid running late, because it can negatively impact the perceptions others have of you, Hanke advises. If you are late, enter the meeting with grace. Always allow people to finish talking before you speak, and plan ahead to make sure youre prepared for the conversation. The more you plan, the more control you have.2. Texting troublesTheres nothing wrong with texting professionally. In fact, it can be an efficient way to communicate when youre headed to a meeting, to exchange contact info after an event, or quickly catch up with your teammates. But Hanke warns that spelling mistakes, oversharing, or texting when you should be focused on whats happening can reflect poorly on you.Ready to rescue your reputation? Double check your spelling and keep it short - no more than two sentences, Hanke says. Pay attention too. No matter how effective you think you are when it comes to talking and texting at the same time, sending messages during a meeting or conversation is rude. Trying to hide it wont fool anyone3. Keeping your head downThis is another phone no-no Dont wander around your office space with your head buried. Dont walk and talk or text weve all seen the funny videos of people who walk into objects because they were paying more attention to their phone, Hanke reminds. Your coworkers dont want to be your next victim.Keeping your eyes up brings additional benefits as well - you can easily establish eye contact and connect with your coworkers. Its easier to build positive influence by saying hello, Hanke says.4. Forgetting your workplace mannersSomeone is always watching in work environments it could be a camera overhead or a person sitting nearby, Hanke says. All you need to do is stay present and connected.Keep things positive and make your work environment work for you by keeping thing s professional. Check your baggage at the door and ditch the gossip behave in ways youd be publicly proud of in private. Your office isnt the place to pick your teeth or nose your car isnt a place to do your makeup. Handle your personal matters before you get to work, or head to the restroom if you have to. Work to have strong posture and a confident stride, she said. It all matters5. Losing sight of your personal lifeWorking around the clock might seem like its a great way to show youre dedicated, but this unhealthy approach can totally backfire. To avoid earning a reputation as a person who doesnt have boundaries, Hanke advises avoiding after-hours work. When you respond to messages after hours, you communicate that youre always available, she notes.If you manage others, boundaries become even more important. Try to save your communication for others for the next day so your employees have time to decompress without worry or fear, Hanke adds. We agree Showing respect will help ear n the reputation youre looking for.How do you fix mistakes or a bad reputation? Let us know on TwitterBritandCoThis article first appeared on Brit + Co.

5 smart ways to protect your job from the coming robot invasion

5 smart ways to protect your job from the coming robot invasion5 smart ways to protect your job from the coming robot invasionRobots taking over the world might sound like the plot of a sci-fi movie, but its actually much closer to reality than you realize. In fact, brilliant billionaire Elon Musk said this week that artificial intelligence poses an existential threat to menschlich civilization over the next few years. (Musk already believes we are living in a version of history thats a computer simulationrun by scientists.)With each passing year, more and more people are being pushed out of their jobs by smart machines and software programs. One of the most popular robots around is the Knightscope K5, which replaces police officers in patrolling buildings. Bankers and lawyers will be routinely fired and replaced by algorithms. In fact, by 2030, over 38 percent of jobs in the United States could be automated. The future is now, people, and it doesnt look like it needs many humans to thrive. Just consider the fast food industry. One robot created by Momentum Machines can multitask so well it can make a perfect McDonalds burger in just 10 seconds- thereby replacing the need for a whole meal-building crew. Knowing that, its not totally outlandish to assume a robot will be taking your buchen and serving your food when you go out to a restaurant in 15 years. Woody Allen was definitely onto something in Sleeper.The jobs imminently in danger of being replaced by machines are in service, data input, and manufacturing fields, because theyre the most mechanical, and thus easiest to teach a robot or a software program. Jobs that require more creative thinking are less likely to be replaced anytime soon, but that definitely doesnt mean theyll be safe forever. If all this has totally freaked you out, dont start manically applying to jobs just yet. There are several precautionary steps you can take right now to better protect yourself and your job from the robot invasion.Kno w where your job stands on the list of turning roboticIt may be scary, but the best thing you can do first is find out just how much your current job is at risk of being automated. Thankfully theres this handy online tool aptly named Will Robots Take My Job that can calculated the risk percentage for you (there go those robots being smarter than us again). So for example, if youre a cashier, youll learn that theres a 97 percent perspektive a robot will replace you. But if youre an environmental scientist, you only have a 3.3 percent chance of being replaced.Make yourself invaluableIf you can work on strengthening your job skills and going above and beyond in every task handed to you, itll be much harder for upper management to justify replacing you. You may even want to take a few classes to strengthen your various skillsets. Showing you have a vested interest in being the best you can possibly be at your job will no doubt give you a leg up on employees that are content just doing s atisfactory work. Taking classes may also expose you to innovations in your field, which could in turn help you expand the aspects of your job so its less susceptible to robot takeover. Look into related careers that require humansSay youre a reporter who mainly does sports game recaps. You have a high risk of being replaced by a variety of news-writing bots. But what if you slightly pivoted your writing career so that youre a sports reviewer or commentator rather than just an information regurgitator? If you build off of the skills you already have, and utilize them to move across your field into a position that requires more creative thinking, youll be less replaceable. Position yourself well to serve our robot overlordsIf the robots are coming for your job no matter what, get one step ahead of them by learning how theyll fit into your business, then become the liaison who streamlines that process. Having a robotic presence in the workplace can be jarring, so you could be the huma n translator who helps other employees and clients work effectively with it. Learn to be okay with the fact that robots may be doing part of your job in the futureSome jobs may never be entirely automated. For example, people working in HR departments do a lot of data entry, but theres also a huge amount of human interaction thats involved, which requires emotional intelligence. Thats something robots simply dont possess (yet). Beyond that, if robots are doing all the application reading and filing, it leaves a lot more time for HR managers to bolster new relationships with burgeoning businesses and prospective employees. Robots may take over a lot of what humans have been employed to do thusfar, but perhaps that doesnt have to be the worst thing. It will ultimately change the way businesses are run, and likely create new and different jobs that require sentient beings to carry them out. And until the robots of Westworld become realized, those jobs can only go to humans.

Essential Facts About Todays Mobile Job Seeker

Essential Facts About Todays Mobile Job SeekerEssential Facts About Todays Mobile Job SeekerWhen it comes to connectivity and portability in devices and technology, the job search market has seen drastic changes in the last five years. Long gone are the days when the majority of users sat down at a desktop computer and perused listings for open positions. Today the majority of active job seekers grew up with a smartphone being their primary method for accessing their online content.With these facts in mind, its important for hiring managers, companies, and recruiting professionals to enkoranvers their listings are accessed via platforms that are mobile friendly. Below weve compiled some helpful statistics about job searches and mobile use along with several best practice approaches for applications, scheduling, resume submission and more.Current Mobile Use StatsCurious about the current state of affairs when it comes to everything mobile and job search related? Weve compiled a few us eful tidbits from a variety of surces and from Simply Hireds own internal statistics to help stress the importance of online optimization for your open positions79% of job seekers use social media to help in their job searchMobile job searchers arent limited to tech or entry-level positions professionals in fields from health care to office administration are looking for jobs while on the go45% of job seekers use their mobile devices in search-related activities more than once a dayMobile users are 25% more likely to click on only the top three listings for any job search than desktop usersMobile use is far more consistent and varied in time than desktop use while data suggests users access mobile listings during a typical break, lunch and commute times, we also continue to see an uptick in usage throughout other parts of the day and on weekendsGoogle is WatchingIn addition to being good business practices to match your ease of access to ever increasing mobile usage, there are plent y of other reasons to make sure your jobs are accessible across a range of portable devices. For several years now Google and other search platforms have made it clear that websites and individual pages that arent accessible via mobile will lose priority when it comes to search results. Best Practices and TakeawaysWhats this mean for you? For starters, if youre hoping to attract candidates via traditional internet search tools your listings are far less likely to be seen on the front page of search results, regardless of how spot on you are with your keyword listings if your website or application hosting site isnt mobile optimized. In addition, the ability to pay for advertising promotion of key positions can help boost your individual jobs visibility to the best and brightest of candidates who may only have time to peruse a limited number of listings. Finally, even if you operate in a less than traditionally techy field it pays to maintain a mobile-friendly platform for all of you r hiring practices given the widespread use of technology across sectors and individual titles.Simply Hired Has you CoveredIf youre feeling a bit behind on the mobile trend, or perhaps arent sure how to assess your current job listings, youre in luck. Simply Hired has maintained a mobile-friendly website for all of its hosting job listings for the last several years. If you use SimplyHired.com to recruit talent you can rest assured that our internal team of web and technology experts has you covered by keeping on top of the latest trends in accessibility and promotion of our site to the largest number of applicants possible across numerous mobile device platforms ensuring that your listing reaches top-notch talent.Surprised by our stats? Want to understand more about our functionality and accessibility for mobile users? Drop us a line in the comments to hear more about how SimplyHired is here to help candidates and recruiters connect.

Understanding Informatica Resume

Understanding Informatica Resume Men and women who look at your resume would want to understand how and why it is youre using Hadoop in your undertaking. Use the register to make sure you may have integrated almost all suitable info within your continue. There are a couple of specific pieces to this code that might help provide some help. Otherwise, keep the remainder of the header simple. Therefore the user can choose a particular edition based upon the requirement. The Statement Viewer is a distributed system which permits the brokers to see client statements at a neighborhood workstation. They should have accessibility to Select statements only. Involved in producing the technical specifications and higher level Design documents. At a fundamental level, master data management seeks to be certain an organization doesnt utilize multiple (potentially inconsistent) versions of exactly the saatkorn master data in various pieces of its operations, which can happen in big organi zations. Dont forget, powerful stats and impressive statements are hard to ignore. The procedure for record linkage is utilized to associate distinctive records that correspond to the exact same entity, in this event exactly the same person. Its not essential that one receives each time a structured data. What You Dont Know About Informatica Resume In your profile, explain how you are going to satisfy the geschftlicher umgangs expectations. A profile serves to show what youve got to offer you an employer what you will do for the business in the future. When you join Insight Global, you grow to be part of A company that is among the fastest growing in the business, with new offices and positions opening across the united states and Canada. Furthermore, you can find out more about IT careers on Monster. The Breakdown Writer was designed to help writers in making breakdowns. College Career Fairs and On-Campus Interviews are fantastic techniques to find out more about Insight G lobal. Its vital that you dont simply apply behauptung resumes verbatim. Individual Contributors within the field of Enterprise Business Intelligence 6. The Advantages of Informatica Resume To begin with, they demonstrate that the candidate prioritizes efficiency problems and overhead expenses and looks for solutions to problems. Imagine for a moment that you are liable for interviewing candidates for a position in your firm. Tweak the order of your achievements based on the job youre applying for. Fortunately, just about everyone has relevant accomplishments. If some of your very best results were achieved as a member of a team, you are still able to include them. Bear in mind youll get questions from the tools you have mentioned in your resume. Came across few excellent blogsand tutorials. On the contrary, it highlights important facets that are related to the job accessible. Take a look at this post to acquire a notion of what the managers are wanting to understand abou t the role you played in your Hadoop undertaking. For greatest impact, you want to ensure you include specific specifics of the role you played. Your key skills have enabled you to secure a preceding role at a particular level of responsibility, but you want to speak about the impact you made in that position. Informatica Resume No Longer a Mystery ODI is less popular that Informatica, yet its well suited for situations when much complex logic is needed for large volumes of information. You will see yourself attracted towards Informatica, once you are going to begin practicing. I am only an infant on earth of Informatica. However, this isnt true for Informatica resumes. Since then its firmly committed to serving comprehensive heterogeneous data integration requirements, no matter the mixture of databases, applications, business intelligence goods, middleware goods, operating systems, and hardware being used among our clients. Data warehousing is the procedure of constructin g and utilizing a data warehouse. Data integration tools are not the same as other software platforms and languages. Todays data warehouse techniques follow update-driven approach as opposed to the standard approach discussed earlier. Informatica is critical have ETL tool to learn how to aspire to create data career. Rest this Informatica course will deal with it. To find out more on what it requires to be an Informatica Developer, take a look at our complete Informatica Developer Job Description. This is the proper location for students who are searching for job switch in Informatica MDM or who need to work in Informatica MDM project with no fear.

Drive Candidate Conversions Like This Dynamic Duo

Drive Candidate Conversions Like This Dynamic DuoRebecca Price and Lee Gutman, VP of People and Head of Recruitment at Enigma, discuss how they reassessed their recruitment on The Growth Recruiting Podcast. With a data-driven approach, they used 3 lenses to evaluate and improve their recruiting outreach, interviewing process, and candidate nurturing. They discuss with Josh about how to create and assign candidate personas, create and educate new interviewers, and what types of interviews they use in their process. Rebecca and Lee give their opinions on how to coach current employees to evangelize the company, qualify and entice candidates, and the division of labor between their roles.??The Growth Recruiting Podcast isavailable in iTunesShow notes130 Introduction to Rebecca and Lee and Enigma306 Division between the VP of People and Head of Recruiting roles555 What Enigma does858 Enigmas major recruiting goals of 20191200 The 3 lenses Enigma used to analyze their recruiting1248 Ident ifying and Defining Candidate Personas1512 Enigmas 4 candidate personas1752 Evaluating what persona fits a candidate1959 How Enigma qualifies and entices candidates2152 Where to start with developing candidate personas2453 Enigmas interview process overview2814 Creating an interviewer shadowing process3220 Competency, behavioral skill, and deep-dive interviews3344 Tips on restructuring the interview process3643 How to build an employer brand4027 Creating a candidate opt-in process4503 How Enigma nurtures candidates4620 The division of labor with their employer brand4944 Rebecca and Lees FavoritesResources mentioned on the episodeLees LinkedInRebeccas LinkedInEnigmas careers page